What it does

So Pure Color is a mild, effective Ammonia and Paraben free hair color, inspired by nature. Enriched with essential oils and Argan oil to improve the hair structure and shine.

Why it works

Enriched with Phytokeratin, to rebuild the hair structure. Argan oil, contains vitamin A and E for added moisture and Coconut base for extra conditioning. Essential oils give you an aroma experience aligned with the So Pure philosophy.