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About Us

Salon Direct is a family owned and operated full service beauty distributor. The Salon Direct Division emerged from their parent company in 1996 to better serve the growing business of their salon professional customers. Salon Direct services salons, barbershops, spas, estheticians and licensed cosmetologists.


Salon Direct takes pride in offering the best brands in the professional beauty industry. They team up with the industry’s top educators to bring their customers the best education in the latest trends. Classes are held at the Salon Direct educational facility in Massachusetts, in-salon, national academies and at other venues throughout New England. Salon Direct offers generous reward programs that help grow your business by providing backbar support, business building programs and continued education opportunities to expand your skills.


Salon Direct has an outside sales team dedicated to servicing salon professionals in New England, a team of in-house educators, a dedicated customer service team and five stores located in Massachusetts. Salon Direct is committed to providing exceptional personalized customer service.


The Salon Direct family thanks you for your continued business and loyalty!