THE CURRENT SITUATION: Stylists and their clients love Semi Color – the shine, the shades, the condition of the hair following a service. Current hair trends, coupled with a growing demand for easy and efficient salon services mean stylists are looking to ‘lose the bowl and brush and embrace the bottle at the shampoo bowl.’

Semi Color Activator and Activator Intense are creamy and thick – ideal for precision bowl and brush application – but not necessarily built for speed…

Allow us to introduce THE NEWEST ADDITION TO THE SEMI COLOR RANGE, SEMI COLOR LIQUID ACTIVATOR – the same Semi Color Activator that you love and depend on, now in a liquid form – perfect for bottle application at the shampoo bowl.