Pure White creme developer mixes easily with Clairol Professional hair colors and powder lighteners into a creamy consistency. Use with Clairol Professional liquicolor permanente to activate SOY4PLEX for the 4 signs of healthy looking hair: deep conditioning, healthy reflective shine, natural looking multi-dimensional shades and long lasting results. 40 Volume Maximum Lift is ideal for achieving the lightest results in a single process application. Not recommended for relaxed or permed hair.

Directions for use: For best results, follow haircolor manufacturer’s recommended mixing instructions. Mix well.