Pure White creme developer mixes easily with Clairol Professional hair colors and powder lighteners into a creamy consistency. Use with Clairol Professional liquicolor permanente to activate SOY4PLEX for the 4 signs of healthy looking hair: deep conditioning, healthy reflective shine, natural looking multi-dimensional shades and long lasting results. 20 Volume Standard Lift is designed for standard lightening action and superior gray coverage.

Directions for use: For best results, follow haircolor manufacturer’s recommended mixing instructions. Mix well.