Clairol Professional Permanent Crème Color with deep conditioning SOY4PLEX formula creates color so luminous it reflects! Create radiant personalized color that comes alive with healthy-looking, high-reflective shine. Clairol Professional crème permanent color contains the unique, deep conditioning SOY4PLEX formula for up to 2X more shine. It nourishes as it color for deeply conditioned hair with 100% gray coverage. Mix with dedicated developer for bowl-and-brush application.