BENEFITS
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- Healthier hair: ingredients derived from sea kelp create an advanced alternative to regular, damaging peroxide
- These ammonia-free formulas nourish, heal and protect the hair and scalp, leaving hair manageable, soft, shiny and luxuriously beautiful.
- Faster processing: enzymes naturally accelerate chemical reactions
- Do color treatments in half the time without the usual damage.
- Process 2-3 clients in the time it currently takes to do one and watch your business grow.
- Superior results: enzymes help to penetrate more deeply into the cortex to deposit color or remove pigment when lightening.
- Color is truer and lasts longer than you ever thought possible.
- Reds are brighter, browns are richer, and blondes are more vibrant.
- Eliminates brassy tones: violet-based, cream-based, high-lift developers drab out brass
- Lighten to levels previously unimaginable, on scalp and off, safely.
- Get cooler tonal values and gorgeous high lift color—perfect for sunkissed highlights and on-trend techniques such as balayage and ombre.
- Works on every client’s hair
- Tested and used by thousands of colorists for nearly 30 years.
- Asian, African-American, Hispanic, Caucasian, previously treated and virgin hair—with beautiful results every time.
- Healthier hair: ingredients derived from sea kelp create an advanced alternative to regular, damaging peroxide